The importance of the pharmacy’s children’s space

A children's space is a safe place to play, discover and learn. While children play, adults have more time to explore, compare prices, seek advice, focus on the opinion of healthcare professionals and find out about all the offers and/or promotions made available by the pharmacy.

In addition to making the environment more relaxed andfamily friendly, the pharmacy's children's area translates into a competitive advantage, as it“Today’s child is the user of the future”.The truth is that brand awareness is developed at an early age and the internal environment that surrounds us affects the senses and produces lasting psychological effects. Therefore, by investing in a children's space, the pharmacy is shaping the association that future adults will have with the pharmaceutical environment.

On the other hand, the children's space – when properly positioned – will create a mandatory route for adults who are accompanied by children. That is, by choosing a strategic location (at the back of the pharmacy or in the children's products area), parents and grandparents will walk throughout the entire exhibition and get to know better the range of products offered by the pharmacy.

Children's Space: how to design the ideal space?

It is important to make smart choices when designing the pharmacy’s children’s space. Creating a friendly environment designed with children's well-being in mind is the direction to be taken. Depending on the space available inside the pharmacy, the ideal is to choose a discreet and reserved area, where the little ones can feel free to explore the items at their disposal. THEPharmacie du Pôle Santéis an example of that. In this pharmacy,“la cabine des petits”It is a delimited corner that concentrates children's movement and attention levels, making it ideal for creating a learning atmosphere. In other words, it is important that within a children's space, a small segment of space is reserved for carrying out low energy consumption activities.

Pharmacie du Pôle Santé | MEDD HEALTH DESIGN project

On the other hand, when choosing to place the children's space in the center of the pharmacy, you cannot fail to include a table that adapts to the space. And since the children's space must be an integral part of thelayout, choose a table that matches the interior design of the pharmacy. Angled tables are an excellent option, as they can be easily stored in corners or against walls if necessary. Additionally, you should think about the purpose of this area. In addition to entertaining, try to provide toys capable of exercising children's motor coordination and creativity, as in this example from the children's space atPharmacie Principale.

Pharmacie Principale | MEDD HEALTH DESIGN project

The shape and layout of the children's space

Finally, the shape and layout of the children's space will have an immediate influence on the way children behave. Therefore, it is essential to carry out proper planning in this area. However, a large investment is not necessary. In fact, with a smallremodelor through a thoughtful arrangement of furniture, you can have the ideal children's space inside your pharmacy. Check out some tips:

1 –Including rugs or carpets in the pharmacy's children's space is an effective way to provide softness and better define the area;

2 –Hard surfaces such as linoleum, tiles or floors are great flooring options as they are easy to clean and disinfect;

3 –Toys such as puzzles, blocks or geometric shapes feed children's curiosity and stimulate their motor coordination;

4 –Using different, soft colors is a simple way to create a lively and stimulating environment;

5 –With just a few pillows scattered on the floor or small ottomans, you can transform any space into a cozy and comfortable corner for reading.

MEDD: for the design of your pharmacy’s children’s space

InMedd, we develop playful concepts for all tastes, spaces and budgets. From design to installation. We put our experience and expertise at your disposal to create suitable and interesting children's spaces.Count on us!