Thematic Corners: the Pharmacy Tea Spot

Some pharmacies are always looking for new solutions and original ideas to attract new users or retain old ones and sometimes all that is needed is a littlecreativity. For users to feel at home and return, it is essential to create a positive shopping experience by leaving a good first impression in their memory. Simple details such as offering pharmacy visitors the opportunity to experience a relaxing moment, in an inviting corner like a tea spot, can make all the difference. Find out more in this article!

Creating themed corners in the pharmacy

The truth is that most people appreciate different spaces, where products or services are presented differently. Consumer choice is always influenced by their shopping experience. In other words, more than displaying products, it is necessary to create an engaging experience that adheres to the brand's values, being entirely exclusive to the pharmacy space. Now, the creation of thematic corners,with the lighting schemeappropriate, may alter the impact of the exposure. An impact that derives not only from the inherent order and professionalism, but also from alayoutextremely clear and strategically thought out. Thanks to the creation of specific consumption corners, such as the place defined for the exhibition ofdermocosmetic products or nutrition, the user's shopping experience is immediately improved, making it easier to recognize the purpose of each corner and follow a simpler and more intuitive journey. Thus, through aclear and orderly signage, based on a color palette that highlights products, pharmacies can offer their users a unified environment that conveys tranquility and generates interest.

Pharmacy Tea Spot | MEDD Health Design Remodeling Project |

The relevance of the Pharmacy Tea Spot

With increasingly demanding users, it is essential to create a professional, stimulating and unique environment that generates a unique shopping experience. Therefore, by highlighting some themed corners with specific structures and finishes, these can become a focal point of the pharmacy, immediately drawing the user's attention.

The reality is that pharmacy users – in general – plan their visit because they have a need. This means that – once at the pharmacy – the user must feel surprised to make purchases they did not plan to make. Now, the Tea Spot, a much-loved corner of French pharmacies, is a space generally designed to be a decompression zone that changes the mindset of the pharmacy visitor.

Here, the objective is not to expose to sell, but rather to welcome to build loyalty. The impression made by a Tea Spot, where the user is invited to take a break (while waiting for service, perhaps) will positively influence their experience. However, before opting for a themed corner like Tea Spot, it is important to consider the image of the pharmacy and adapt the space accordingly. Being consistent and conveying a clear message is key, especially throughcolorsand thefurnitureselected.

In short, by creating a pleasant corner, the likelihood of the user staying longer at the pharmacy increases and, with it, the likelihood of purchasing non-prescription products also increases. In other words, it is crucial to avoid creating cold areas (difficult to reach areas, poorly organized areas, confusing spaces) with the introduction of spaces capable of seducing the user: like the Tea Spot at the pharmacy!

Pharmacy Tea Spot | MEDD Health Design Remodeling Project |

Medd: for the transformation of your pharmacy

InMEDD, we respond to the demands of the pharmaceutical sector by combining functional layouts with innovative ideas. Ergonomics, comfort, privacy, aesthetic quality and visual clarity are just some of the aspects that we guarantee with the development ofremodeling projectsfor pharmacies. Talk to us!