Visual Identity: the pharmacy’s distinctive element

It is often thought that the interior design and visual identity of the pharmacy are alternative or distinct elements. However, the reality is that contemporary pharmacy uses both to communicate efficiently and actively prevail in a market as fierce as the current one. Discover, in this article, the importance of developing and defining the visual identity of your pharmacy.

Visual Identity: what is it about?

The pharmacy's visual identity concerns theset of graphic and visual elementswhich make it immediately recognizable to the general public. Furthermore, it generally reflects the pharmacy's values ​​and interests in a subtle and consistent way. In the branding strategy of any pharmacy, the visual identity manual serves as a true “instruction manual” that guides and delimits all types of communication, whether online or offline (letterhead, business cards, packaging, envelopes, etc.). In general, visual identity is manifested in allforms of non-verbal communication in pharmacy. That is, it is reflected in all the images, colors and shapes conveyed by the pharmacy, as a mirror of its values ​​and identity.

Different applications of the visual identity developed for Farmácia Camelo | Medd Health Design Project

The main elements of visual identity

All elements of the pharmacy's visual identity are designed to convey a clear and unambiguous message. A message that must be applied consistently across all communication channels used by the pharmacy, including its website or e-commerce platform. Therefore, in order to create and manage these elements, it is important to turn to figures such as graphic designers. In other words, professionals capable of interpreting your needs and creating effective visual communication.

1. The logo

The logo is fundamental. There are several types of logos, including coats of arms, emblems, wordmarks, symbols, combinations or icons. In general, a good logo should reflect the brand’s values. A good option is to use simple and clean shapes, instead of rich and deeply elaborate elements, in order to remain current and modern. A pharmacy with a distinctive logo is a pharmacy that remains in the community's memory and survives the eruptions of time.

Logo developed for Farmácia Camelo | MEDD Health Design Project

2. The color system

Being a fundamental component of the pharmacy's visual identity, colors communicate different emotions and sensations and give personality to any pharmacy. At this point, thecolor psychologyis very important and must be carefully considered.

It is also crucial not to forget that the selected colors will not only be used in your pharmacy logo. It is essential to know how to use colors strategically in your pharmacy's interior design, so that the place is easily associated with the values ​​it represents and defends.

Color system selected for Farmácia Camelo | MEDD Health Design Project

3. Typographic fonts

The choice of font cannot be forgotten, of course! When creating the visual identity of your pharmacy, you cannot forget theimportance of typographic fontthat you intend to use. The selected font must be used in all texts related to pharmacy communication. For this reason, it's a good idea to opt for a font that is simple and readable.

Farmácia Camelo typographic font | MEDD Health Design Project

Incorporate Visual Identity into Interior Design

As already mentioned in this article, the visual structure linked to the pharmacy must be recognizable. The instructions in the Visual Identity manual must therefore be reproduced on all printing materials, but not only!

Displays, posters, cards, brochures, signage systems and equipment,service counters, technical furniture or the colors adopted for the interior design are elements that must follow the instructions indicated in your pharmacy's visual identity manual.

MEDD Design: your visual identity, in good hands!

With the support ofMEDD Graphic Designers, you can develop the right strategy for building your pharmacy’s visual identity! We have a wide range of services. From developing your pharmacy's corporate image to creating and printing brochures, flyers, stickers, safety signs, etc. At MEDD, we have the resources necessary to define and achieve your sales goals!

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