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Paes Pharmacy
Portugal
Combining Natural Aesthetics and User Experience
Project Type: Pharmacy Renovation
The sales and service area of Paes Pharmacy features walls and flooring decorated with natural colors and materials, creating a fresh, welcoming, and cozy environment. A wavy wooden slat design runs along the sides and ceiling of the pharmacy, naturally guiding customers’ eyes towards the service counters.
A wooden slat pillar prominently displays the Paes Pharmacy name, establishing a strong visual identity. Above the service counters, curved wooden slats on the ceiling add an elegant architectural detail that complements the overall flow of the space. The counters themselves, positioned beneath this undulating ceiling feature, provide clear and organized service points for customers.
The integration of wood in rippled and curved forms creates a rhythmic and harmonious visual experience that connects different zones within the pharmacy. The “Beauty & Health” lettering above the dermocosmetics niche highlights the focus on specialized product categories. Numbering on the service counters enhances navigation and customer flow, improving operational efficiency.
Overall, the design balances aesthetics and functionality to create an inviting, easy-to-navigate environment that encourages exploration and consultation.
Medd Design’s Role
Medd Design approached the Paes Pharmacy renovation by emphasizing a seamless blend of natural materials and spatial fluidity to enhance the customer experience. The team carefully considered how architectural elements could guide movement and foster a sense of calm, while maintaining clear functional zones.
Services Provided:
- Dispensing of medications
- Sale of dermocosmetic products
- Sale of perfumery and early childhood items
- Vaccination administration and rapid testing
- Nutrition and dietetics services
- Customer advice and counseling