Architecture and Design in Healthcare.

In a context where trust, humanisation and efficiency are fundamental pillars, pharmacy design must go beyond simple functionality. Today, it plays an essential role in communicating the identity and values of the brand. A pharmacy is no longer just a place for dispensing medication. It is also a space for guidance, emotional connection, and health experience. In this setting, spatial storytelling emerges as a highly effective strategy for differentiation — because a well-designed environment not only meets functional and regulatory requirements but also conveys a clear, empathetic and memorable narrative. A Space That Tells a Story The concept of ...