Millennial patients: who are they and how do they behave?

Millennial patients are the first digital natives in history. They live in the present, but worry about the future. They yearn for professional success, they believe they are good citizens and they believe in a country with less inequality. They are in favor of abortion and euthanasia. They buy online, but they save. They don't want to buy their own house, but they want to leave their parents' house, and the vast majority want to have children — on average two, but only after 30.

Millennial Patients want: to have a battery and “wi-fi” on their iPhone. Needs almost as basic as food. And that's why when they enter any space, be it a restaurant, a pharmacy or a clinic, the first thing they do is ask for the internet password. And if you can check in online…so much the better! Ultimately, Millennial Patients share experiences, exchange impressions, create and disseminate content wherever and whenever they want.

It is essential that you understand this generation in order to integrate and be able to seduce them!

They are the future and the talk of the world on social media.

If you win them over, the internet will be flooded with compliments about you, your space, your decoration, the service provided, the ambient music, the color of the walls or the bathroom that is “superinstagrammable!”

The health professional-patient relationship is increasingly important in the success of treatment.

For these young people, being healthy does not just mean the opposite of “being sick”. Well-being has become a daily quest. They exercise, eat healthily and seek balance between body and mind. They consider themselves fits (=in shape) and want to live in the best way possible. They actively live in the present, but are concerned about adopting preventive measures that guarantee their best aging. They consciously avoid foods and lifestyle habits that are harmful to health and use various support technologies to do so. They use applications to measure their heart rate and program their phone to adjust their sleep to recommended hours.

When they look for a healthcare professional, they are very informed. When they arrive, they demand more information than they have already acquired in their digital research, they question the professional and the decision to follow the prescription will be entirely up to them.

Millennial patients: the generation of Dr. Google and self-diagnosis

Millennial Patients are part of a hyper-informed generation. They have access to all sources of information, through digital channels, where they swim like little fish. They arrive at the pharmacy and ask for the medicine that will not only cure their illness but also prevent other illnesses.

7 steps to reach, win and retain Millennial Patients:

Expand the range of services;

Bet on hyperpersonalization;

Prioritize the use of digital channels;

Invest in self-service solutions;

Adapt opening hours;

Renew the skills of all employees;

Encourage dialogue.

Create all the conditions to attract, win over and retain this generation. We are here to support you throughout the process. Create a space designed for your audience and achieve success.