How to improve the user's shopping experience?

In order to make the most of the multisensory interactions and synergies present in your pharmacy, it is necessary to start by understanding how to optimize your user's shopping experience, through the stimulation of sensations. Discover some tips in this article!

The creation of Thematic Corners

Before investing in the design of atheme cornerlike theTea Spot, it is important to consider thebrand identityof your pharmacy and adapt the space to it. Being consistent and conveying a clear message is key, especially through the colors and furniture selected. By stimulating the sense of smell, for example, the likelihood of the user staying longer in the pharmacy increases and, with it, the likelihood of purchasing non-prescription products also increases. In other words, it is crucial to avoid cold areas (difficult to reach areas, poorly organized areas, confusing spaces) with the introduction of elements capable of seducing the user, such as a Tea Spot.

Accurate use of graphic resources

Whether it's the design of the service counter or the organization of the window: every detail matters. In pharmacy, in particular, you should try to make accurate use of graphic resources such assignage. Thanks to it, it is possible to create specific consumption areas, such as a defined location for the display of dermocosmetics or nutrition products. In this way, the user's shopping experience is immediately improved, making it easier to recognize the purpose of each corner and follow a simpler and more intuitive journey. Clear and orderly signage, based on a color palette that highlights products, allows pharmacies to offer their users a unified environment that conveys tranquility and generates interest. Therefore, you should not underestimate the importance of good segmentation. InGrande Pharmacie du Port, for example, the products were properly categorized and organized, with clear and noticeable signage. Check it out:

Strategic Artificial Light Installation

Generally used to define different areas, theartificial light sourcesthey can redirect the look and give breadth to the space. In other words, more than an aesthetic component, artificial light serves the purpose of guiding, surprising, reassuring and influencing the state of mind of the pharmacy's occupants. Its brightness has the potential to intensify emotions, by causing sensations of greater or lesser proximity, more or less comfort. On the other hand, light gives the space nuances of warm or cold, a fact that makes it a fundamental element of interior design. Therefore, inadequate lighting (insufficient or poorly positioned) is a factor that contributes to eye fatigue for pharmacists and visitors, having an immediate effect on the user experience.

Find out more!

Discover the power of Sensory Marketing and its effect on your user’s experience! Download our free E-book:https://www.medd-design.com/pt/ebooks/marketing-sensorial/

Medd: for the transformation of your pharmacy!

InMEDD, we respond to the demands of the pharmaceutical sector by combining functional layouts with innovative ideas. Ergonomics, comfort, privacy, aesthetic quality and visual clarity are just some of the aspects that we guarantee with the development ofremodeling projectsfor pharmacies. Talk to us!