Pharmacy linears: what should they be like?

Linears are crucial tools in helping sales. When well thought out, designed and placed, linears are the best helpers your pharmacy can have.

What is the main purpose of a linear?

Help with the sale! Linears must be able to adapt to the products on display; never the other way around. To achieve this, they must be almost imperceptible (ideally made of glass), adaptable and easily accessible. The linear ones must be“mere”tools, the focus is on the product. Just as good makeup is one that you don't see, good makeup is one that highlights products without being noticed.

Two important tips:

1. Avoid linear images with strong background colors or images that compromise the good visibility of the products on display.
2. Clearly indicate the categorization of your products;

Linears communicate and sell

Program theexhibitionof your products in the linear ones: divide them always respecting the 60 cm column structure – for easy reading -, add rules and pop ups to clearly identify and highlight categories and promotions. And never forget: always display your main products at eye level.

Linear optimization, seen based on the sales and profitability of each category, also aims toencourage sales techniques such as crossselling and upselling. The idea that all shelves must be at the same level is common and wrong. What will define this arrangement will be the size of the product. And the ideal arrangement should add around 5cm to the size of the packaging, so that it can be easily removed from the shelf.

We live in the age ofpharmacies 4.0and, therefore, the order is to communicate in a differentiating, effective, multichannel and real-time way with users. We advise you to renew the display of your products by evaluating the demand and effective sales of the products, price and area of ​​your pharmacy that you want to highlight. Because the area to the right of the pharmacy is not always the hottest spot, everything is a matter of assessment,management and optimization.

As it is increasingly an extremely competitive segment, any differentiating element must be designed to help you distance yourself from your competition and meet what your user needs most. THEcustom-designed furniture for your pharmacywill, without a doubt, be an element capable of doing so.

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