Pharmacie de Sophia: a touch of Provençal design

Located in southeastern France, in the Provençal village of Valbonne, Pharmacie de Sophia is a fresh, bright space that reflects the natural beauty of the Mediterranean valley. The remodeling of this space started from a uniform concept, where function overcame form to create an immersive and invigorating aesthetic appeal. Discover everything in this article!

A feeling of serenity

Natural light offers Pharmacie de Sophia a warm and soft atmosphere that envelops users. Here, the combination of neutral materials allowed textures to take center stage. To thegondolasdouble-sided, in melamine and lacquered MDF, help to lengthen the space and promote exposure. Youlinear, with vertical rails and height adjustment, contour the entire perimeter.

Sophia Pharmacie | MEDD HEALTH DESIGN project |

A distinct and incomparable appearance

An intricate geometric pattern, extended from the service counter of Pharmacie de Sophia, breaks the monotony of the space and marks the uniqueness of the point of sale. The light green tones, combined withaccent lightingand an immaculate white floor help the service area feel larger and more welcoming. On the other hand, the dark green background, created using service support linears, helps to create a distinct and incomparable appearance that favors thepharmacy displayand captivates visitors.

Sophia Pharmacie | MEDD HEALTH DESIGN project |

An elegant “natural space”

The elegant “natura space”, strategically positioned next to the entrance, allows to diversify the interior environment, resulting in a bold and captivating intervention. An interior-exterior language that creates a feeling of extensibility and makes the pharmacy's internal environment even more spacious and welcoming. Here, wooden coverings andindoor plantsprovide a feeling of calm that makes the pharmacy environment more immersive and engaging. This design strategy aimed to encourage purchases and improve the feeling of receptivity caused by the space.

Sophia Pharmacie | MEDD HEALTH DESIGN project |

Modern amenities, for recreational purposes

For the owner of this pharmacy it was vital to create achildren's space, with modern amenities and a recreational purpose. A fully integrated space, with the necessary volume to create a feeling of comfort, capable of stimulating the creativity of the little ones. Therefore, in the center of the exhibition area, a solution inspired by simple geometric shapes was installed, with a panel of traditional games and intriguing puzzles.

Sophia Pharmacie | ProjectMEDD HEALTH DESIGN|