Accent lighting: how and when to use it?

In the world of interior design, accent lighting occupies a place of honor. And it’s also like that in the pharmacy space. After all, effective use of artificial light is an integral part ofconsumer experienceof its user and a powerful visual merchandising tool. Understand why, in this article!

Accent lighting: what is it all about?

There are four main types of pharmacy lighting: ambient lighting, task lighting, orientation lighting, and accent lighting. The latter gives rise to a directed flow of light that highlights a specific point in the space. Essentially, this lighting helps to focus the user's attention on certain areas of the room.exhibition, highlighting strategic points. Among the numerous advantages of this type of lighting are:

– Increased concentration and operational efficiency;

– Instigation of creativity and cognitive processes associated with pharmaceutical activity;

– Positive impact on the mental health of your work team;

– Strategic highlighting of products and promotions;

– Reduction of critical thinking;

– Visual clarity and spatial organization;

– Increase in the number of sales.

The role of lighting in commercial architecture

Incommercial architecture, accent lighting serves an especially important purpose, being the best way to highlight the products in your pharmacy. Since at least two thirds of the information that enters the human brain is received by the eyes, prominent lighting helps to highlight merchandise and displays, increasing their visibility and, consequently, the number of sales. In most cases, this effect is reinforced by creating a contrast between the product on display and the general context of the decoration. However, accent lighting can also be used to highlight structural elements and architectural details, elevating the aesthetic quality of your pharmacy.

Currently, the most common types include wall lamps, recessed lamps, floor lamps and LEDs. With so much variety, it is important to know how to choose the most appropriate lighting products for the space, defining their positioning, in a lucid and properly supported way. We can help, here are some suggestions:

How to use accent lighting in the pharmacy?

Under the linears

In pharmacies, prominent lighting is often fixed to the top of the displays, attracting users' attention to the products on display. Here, it is appropriate to use dimmable wall lamps that allow you to direct the light or built-in LED strips. Any of these solutions will be effective in increasing the visibility of the products on display and the number of sales.

On the facade

In commercial design, lightingfacadeis a particularly important point. In urban areas, characterized by the concentration of commercial spaces, it is always a good idea to opt for LED light boxes or3D monoblock letters. These are robust, climate-resistant solutions that will make your facade a true commercial success.

In exhibition niches

If your pharmacy has small display niches, you can give them the spotlight they deserve, with the help of lighting. In these spaces, accent lighting optically expands the available area, creating a unique and truly captivating atmosphere. A fact that makes these corners perfect forexhibitionof special promotions or premium products, as the atmosphere created captures the user's gaze from the first moment.

At strategic points

In specialized consumption areas, such as the natural zone or the space reserved fordermocosmetics, prominent lighting helps convey to the user a sense of importance that makes the products on display worthy of being noticed. This way, you can stimulate the curiosity of your users, generating interest in a specific point in the exhibition.

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